Forever sucking quotes out of our members to save the building at 30 James street, Elson now promotes its metaphorphing into something that looks more like a Texas brothel than a new use for a historic place.
We wish we had never got involved, to think we helped in the PR for this tacky regime to WAG out the interior of the old White Star Headquarters map room, to now look like Little Whorehouse on The Prairie Here is an example of some of what we would call Private PR Promotion. A blatant advertorial about.......a hotel room. Kenwright may as well have written it himself. This is the death of journalism at an already rancid regime that has watched The Daily Ghost collapse and is taking whats left of the rancid carcass. Look at the comments section. this has allowed Signature Livings PR company to manipulate the comments pages. This is the local business community, turning the once free press into a pay as go scheme for The Kenwrights Signature Living Brand.. Though they at The Titanic Hotel did help Elson with The Daniel Adamson Trust Dinner, of which he is now grateful and is now thanking them profusely, no doubt. Far from being annoyed here at LPT, it is a very, very sad day for what could have been an amazing project. David Ward.
Liverpool's newest flamboyant accommodation for party groups bursts into business next week when Morgan’s Vault throws open its steel doors at £1,700 a night.
It is carved out of the basement of 30 James Street – Home of the Titanic apartment hotel, former headquarters of the White Star Line, which was once owned by the banker John Pierpont Morgan.
What the straight-laced US multi-millionaire, who visited the building before World War I, would have felt about a luxurious private dormitory room for 20 guests being named after him will never be known, but the Vault already has its first booking for October 10.
During White Star Line’s prime the Vault is where plans for its superliners Titanic, Olympic and Britannic would have been stored with company cash deposits and huge handwritten ledgers recording the business of carrying people and freight across the world.
Now Morgan’s Vaults boasts 10 gilded double beds (all with “fun fur” bedspreads) with seven on the main floor and three on a gallery reached by ladders.
There are two whirlpool baths big enough for four people each and a secret spiral staircase to the spa below reached via a private steel safe door.
Not only does this sub-basement level contain spa treatment rooms and saunas, but also a colossal whirlpool bath 35ft by 18ft.
It’s fair to say the Vault’s occupants won’t be burning the midnight oil brain-storming about transatlantic travel economics as Mr Morgan once did with White Star’s founders, the equally upright Ismay family, in this venerable Grade-II listed property, built by them in 1898.
The future mood will be more likely dictated by the fact that the entire ceiling is covered with a giant classical mural of a full frontally naked Adam and Eve in discussion with a serpent.
The 300-bed hotel will stage a grand gala opening on Friday evening for 150 specially invited guests, although accommodation was available in stages over the last four months.
Lawrence Kenwright has spent £400,000 on Morgan’s Vault and the spa, out of a £7m total on buying and creating the hotel.
“Tourism is Liverpool’s big selling point and it’s the only way we can beat other cities, so we have to be dynamic and creative,” said Mr Kenwright.
“I don’t think there is anything like Morgan’s Vault in the world, but 30 James Street remains primarily a weddings hotel and we’ve 150 receptions booked over the next two years, which was from a standing start four months ago.”
The Liverpool Preservation Trust Are a active group of people who care passionately about the Urban landscape of our Historic City and are fed up watching vested interests carve it up.
We are a reactive monitering force with a no-nonsense approach.
Written and edited by David Ward.